The UK’s main eye research charity, Fight for Sight, has announced the return of the #BLINKWINKTHINK campaign in an effort to spread awareness of eye research.

The charity is encouraging members of the public to take selfies while covering one eye and then to share it on social media with the same hash tag. Following the success of last year’s #BLINKWINKTHINK campaign, the charity hopes that the selfies will once again boost public awareness of the importance of eye research.

The charity will be launching a show at ExCel London from the 6 – 8 February that will see a number of fundraising events and seminars from key members of the Fight for Sight speaker network.

Nathan Garnett, Event Director for partner organisation 100% Optical has said, ‘We’re delighted that Fight for Sight have chosen to return as out charity partner for a second year…we want to help the charity raise further awareness and funds with the new and improved #BLINKWINKTHINK campaign’.

Read the full story ‘Support the Fight for Sight with #BlinkWinkThink‘ via the Fight for Sight website.