About us > Corporate plan
Corporate plan
Pocklington has a rolling five-year corporate plan which sets out our aims and objectives for the period 2007-2012.
Our key challenges are to:
- Reshape existing services so that each makes a positive contribution towards head office costs, while at the same time improving service quality.
- Continue to fund high quality social and public health research and development projects, ensuring that the findings contribute in a tangible way to improving the lives of people with sight loss.
- Develop our unique selling point (USP), beyond that of a housing and care/support provider, by offering a broader range of community support services.
This will be achieved through a series of corporate aims and objectives.
Corporate aim 1: To use our resources to maximum benefit to serve the needs of people with sight loss
Finance and IT services
- A continuing focus will be to ensure that Pocklington is cost effective and efficient in the way in which it delivers services.
- Our permanent endowment will be preserved and enhanced and the income optimised to enable the Charity to develop new services.
Staffing and volunteers
- Human Resources activity will be focused on innovation and best employment practice, supporting development of a culture where staff and volunteers are valued and involved.
- Effective recruitment and retention strategies are in place to attract quality staff and volunteers.
- Staff and volunteers will be developed appropriately to deliver quality services and wider support.
Governance, administration and communications
- An effective communication strategy will be required to ensure that research dissemination achieves maximum impact and we profile the Charity and its services and activities as widely as possible to reach those in greatest need.
Corporate aim 2: To provide quality housing, care and support services which continue to evolve in line with best practice
Quality services will be provided through a process of continuous improvement, using the principles of best value. In particular, they will evolve in line with changing expectations and understanding of best practice. - Within this aim Pocklington will continue to listen to and involve its service users.
- We will apply the results of our research and development projects over the period, both in evolving our strategies for services and in our policies and practice.
Corporate aim 3: To increase the range of services which promote quality, choice and independence
- To offer a broader range of housing, care and support services to people with sight loss, particularly to those living in their own homes in the community.
- We will grow our existing core services - in particular, extra-care sheltered housing, independent and supported housing, community resource centres and support services in the community - including volunteer home visiting/befriending services.
- Potential new core business could include:
- Floating support services using Supporting People funding
- Rehabilitation services
Corporate aim 4: To fund research and development, which will lead to the prevention, alleviation and cure of sight loss
- Our programme of research and development aims to identify practical ways in which we, and others, can improve the lives of people with sight loss. Pocklington is well placed in being able to test out findings from completed research and ideas for new research within its own services.
- The policy of funding social and public health research will continue throughout this planning period.We will continue the already established programme of research and explicitly establish a new development programme.
- Research and development will be funded with the overall aim of improving quality of life for people with sight loss. Within that overall aim are three themes:
- Improving social inclusion, independence and quality of life for people with sight loss.
- Improving and developing service outcome.
- Public health issues, including prevention of blindness and promotion of eye health.
There will be emphasis on dissemination as a first step towards influencing policy and practice.
Our achievents and activities are reported in our Annual Review.
